The contributing factors of continuance usage of social media: An empirical analysis.
Efosa Carroll IdemudiaMahesh S. RaisinghaniOlusola Samuel-OjoPublished in: Inf. Syst. Frontiers (2018)
Keyphrases
- social media
- continuance intention
- factors affecting
- factors that influence
- user generated content
- social networking
- neural network
- factors that affect
- social networks
- data sets
- usage patterns
- factors influencing
- user satisfaction
- machine learning
- learning experience
- perceived usefulness
- social media sites
- main factors
- online gaming
- empirical validation
- genetic algorithm