Value co-creation between firms and customers: The role of big data-based cooperative assets.
Kang XieYao WuJingHua XiaoQing HuPublished in: Inf. Manag. (2016)
Keyphrases
- big data
- cooperative
- cloud computing
- big data analytics
- data processing
- data analysis
- potential customers
- data management
- data intensive
- unstructured data
- social media
- vast amounts of data
- business intelligence
- information technology
- high volume
- knowledge discovery
- massive data
- data science
- service providers
- data warehousing
- customer satisfaction
- database
- health informatics
- network effects
- customer relationship management
- predictive modeling
- database systems
- investment decisions
- relational databases
- machine learning
- competitive advantage
- information systems
- switching costs
- financial services
- case based reasoning
- software engineering
- information processing