The joint effect of framing and anchoring on internet buyers' decision-making.

Chin-Shan Wu Fei-Fei Cheng

Published in: Electron. Commer. Res. Appl. (2011)

Keyphrases

decision making
decision support
negative impact
email
electronic commerce
business intelligence
search engine
world wide
decision makers
comparison shopping
sensemaking
case study
data mining
decision support system
fuzzy logic
decision process
multi criteria
internet users
world wide web
neural network
data sets