Cost-Efficient Influence Maximization in Online Social Networks.
Jingya ZhouJianxi FanJin WangXi WangBaolei ChengPublished in: CBD (2017)
Keyphrases
- online social networks
- cost efficient
- influence maximization
- viral marketing
- social networks
- information propagation
- influence propagation
- social networking
- network structure
- social relationships
- social media
- seed set
- social relations
- online communities
- user activity
- social networking sites
- social ties
- social network analysis
- online social
- information diffusion