Acting Like Humans? Anthropomorphism and Consumer's Willingness to Pay in Electronic Commerce.
Lingyao (Ivy) YuanAlan R. DennisPublished in: J. Manag. Inf. Syst. (2019)
Keyphrases
- electronic commerce
- small and medium sized enterprises
- online banking
- business models
- human behavior
- negotiation protocol
- business transactions
- online auctions
- mobile commerce
- human subjects
- automated negotiation
- agent mediated
- electronic transactions
- website
- online stores
- electronic markets
- agent technology
- access control