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Challenges in Adoption of Business Analytics by Small Retailers: An Empirical Study in the Indian Context.

Gaurav NagpalAnup Kumar RayNitisha KharkwalNaga Vamsi Krishna JastiAnkita Nagpal
Published in: Int. J. E Adopt. (2023)
Keyphrases
  • business analytics
  • information technology
  • business intelligence
  • real world
  • information systems
  • databases
  • data analysis
  • multi dimensional
  • business processes
  • learning experience
  • competitive advantage