Introduction to the special issue on "Data analytics for marketing intelligence".
Ching-Chin ChernAnthony J. T. LeeChih-Ping WeiPublished in: Inf. Syst. E Bus. Manag. (2015)
Keyphrases
- data analytics
- data mining
- big data
- open source
- internet search
- business intelligence
- data mining techniques
- artificial intelligence
- data analysis
- keyword search
- social media
- decision making
- cloud computing
- unstructured data
- commodity hardware
- information processing
- text mining
- open source projects
- data processing
- real world
- source code
- association rules
- efficient implementation
- search engine
- data model