Keyphrases
- customer relationship management
- data mining
- decision making
- website
- social media
- reputation management
- long term
- consumer behavior
- marketing strategies
- database marketing
- reputation systems
- trust evaluation
- success stories
- customer behavior
- direct marketing
- target audience
- telecommunications industry
- reputation models
- database
- reputation information
- trust and reputation models
- short and long term
- multi agent
- social networks
- artificial intelligence
- learning algorithm
- data sets