Captology in Narrowcast Advertising: A Swarm Simulation of Persuasion Models.

Mark D. Alexiuk G. Sawatzky Nicolino J. Pizzi Witold Pedrycz

Published in: CCECE (2006)

Keyphrases

simulation models
simulation study
database
machine learning algorithms
mathematical models
analytical model
information retrieval
case study
search space
prior knowledge
probabilistic model
process model
statistical model
swarm intelligence
neural network model