Keyphrases
- user behavior
- search engine
- click models
- user interaction
- user experience
- user clicks
- log analysis
- user preferences
- search behavior
- individual user
- user activity
- implicit feedback
- web usage mining
- information retrieval
- online advertising
- search result
- user actions
- keywords
- user goals
- search advertising
- click logs
- user behavior patterns
- web search engines
- data mining
- mobile internet