Web Mining for CRM - An Empirical Study of Computer Game Service Company.
Shi-Ming HuangIrene S. Y. KwanShing-Han LiPublished in: Int. J. Electron. Bus. Manag. (2003)
Keyphrases
- web mining
- computer games
- web data
- customer relationship management
- social network analysis
- game design
- web users
- web usage mining
- link analysis
- game play
- data mining techniques
- video games
- data mining
- web page classification
- text mining
- information extraction
- user access patterns
- digital entertainment
- web data mining
- web content mining
- web usage analysis
- service quality
- knowledge discovery
- web services
- call center
- user profiles
- case study
- serious games
- web logs
- end users
- information integration
- databases
- intelligent agents
- autistic children
- opinion mining and sentiment analysis