Mining social network users opinions' to aid buyers' shopping decisions.
Ernesto D'AvanzoGiovanni PilatoPublished in: Comput. Hum. Behav. (2015)
Keyphrases
- social media
- social networks
- social influence
- social context
- social web
- decision making
- online forums
- decision makers
- web logs
- social networking sites
- viral marketing
- social relations
- micro blogging
- pattern mining
- electronic commerce
- collaborative filtering
- end users
- user interface
- social network services
- social relationships
- social network analysis
- user activity
- text mining
- social networking
- social communities
- community discovery
- social network analysis and mining
- heterogeneous social networks
- social connections
- social network sites
- web mining
- sequential patterns
- information overload