What Motivates People to Purchase Digital Items on Virtual Community Websites? The Desire for Online Self-Presentation.
Hee-Woong KimHock Chuan ChanAtreyi KankanhalliPublished in: Inf. Syst. Res. (2012)
Keyphrases
- virtual communities
- online communities
- online communication
- social networks
- social support
- website
- virtual world
- online game
- online stores
- positive effects
- situated learning
- information sharing
- community members
- multimedia
- older adults
- online resources
- online learning
- grid infrastructure
- potential customers
- online services
- online shopping
- internet users