Strategic Business Mode Choices for E-Commerce Platforms under Brand Competition.
Jing YuJingjing ZhaoChi ZhouYufei RenPublished in: J. Theor. Appl. Electron. Commer. Res. (2022)
Keyphrases
- electronic commerce
- business models
- business goals
- competitive environment
- knowledge management
- cross selling
- strategic management
- decision making
- electronic markets
- business strategy
- electronic business
- business processes
- business world
- online services
- information systems
- business transactions
- social commerce
- business process
- case study
- business activities
- business intelligence
- consumer behavior
- data mining
- business applications
- small and medium sized enterprises
- venture capital
- real world
- online stores
- strategic planning
- competitive advantage
- customer retention
- strategic decisions
- organizational structure
- enterprise architecture
- design choices
- data mining technology
- big data
- data warehouse
- business process reengineering