Determining the Factors Which Engender Customer Trust in Business-to-Consumer (B2C) Electronic Commerce.
Fahim AkhterDave J. HobbsZakaria MaamarPublished in: CEC (2004)
Keyphrases
- electronic commerce
- transaction cost economics
- online banking
- electronic transactions
- electronic marketplaces
- brokerage services
- electronic markets
- factors affecting
- trust model
- factors that influence
- business models
- online auctions
- small and medium sized enterprises
- negotiating agents
- transaction costs
- online marketplaces
- service quality
- agent mediated
- business transactions
- multi agent
- mobile commerce
- factors that affect
- individual level
- multi agent systems