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The effects of interactive brand placements in online games on children's cognitive, affective, and conative brand responses.
Eva A. van Reijmersdal
Jeroen Jansz
Oscar Peters
Guda van Noort
Published in:
Comput. Hum. Behav. (2010)
Keyphrases
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online game
educational games
computer games
online gaming
user interaction
learning process
learning experience
individual differences
cognitive model
video games
game playing
interface design
cognitive skills
affective computing