Advanced Customer Analytics: Strategic Value Through Integration of Relationship-Oriented Big Data.
Brent KitchensDavid G. DobolyiJingjing LiAhmed AbbasiPublished in: J. Manag. Inf. Syst. (2018)
Keyphrases
- real world
- big data
- big data analytics
- cloud computing
- case study
- data analysis
- data management
- business intelligence
- unstructured data
- data processing
- data science
- data integration
- high volume
- vast amounts of data
- data visualization
- competitive environment
- knowledge discovery
- data analytics
- social media
- electronic commerce
- business analytics
- massive data
- data sets
- data warehousing
- information processing
- decision makers
- knowledge management
- end users
- information systems
- information retrieval
- database
- data intensive computing