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Neural networks for the analysis and forecasting of advertising and promotion impact.
Hean-Lee Poh
Jingtao Yao
Teo Jasic
Published in:
Intell. Syst. Account. Finance Manag. (1998)
Keyphrases
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neural network
quantitative analysis
social networks
data analysis
artificial neural networks
prediction model
databases
artificial intelligence
fuzzy logic
statistical analysis
short term
electricity consumption
weather forecasting