Characterizing Quantitative Measures of User Engagement on Organizational Facebook Pages.
Leora MaudaYoram M. KalmanPublished in: HICSS (2016)
Keyphrases
- quantitative measures
- user engagement
- social media
- user experience
- website
- web pages
- information systems
- social networks
- information technology
- social networking
- search engine
- online social networks
- user satisfaction
- social networking sites
- decision making
- keywords
- online social
- user interface
- evolutionary algorithm
- knowledge management
- web documents
- user behavior
- decision trees