Digital Cities Web Marketing Strategies in Italy: The Path Towards Citizen Empowerment.

Elena Bellio Luca Buccoliero

Published in: ICETE (Selected Papers) (2013)

Keyphrases

marketing strategies
website
web pages
search engine marketing
direct marketing
online marketing
life cycle
e government
customer relationship management
case based reasoning
customer satisfaction
electronic commerce
marketing campaigns
data mining
end users
social media
artificial intelligence