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Ad Quantity Customization and Its Effects on User Engagement - A Randomized Field Experiment.
Dominick Werner
Evgheni Croitor
Konstantin Roethke
Vadim Manakov
Martin Adam
Alexander Benlian
Published in:
ICIS (2021)
Keyphrases
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user engagement
user experience
neural network
search algorithm
data mining
social networks
computer vision
lower bound
user preferences
user behavior
targeted advertising