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Digital advertising around paid spaces, E-advertising industry's revenue engine: A review and research agenda.
Bilal Aslam
Heikki Karjaluoto
Published in:
Telematics Informatics (2017)
Keyphrases
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sponsored search
search advertising
online advertising
display advertising
search engine
contextual advertising
case study
click prediction
mobile advertising
real time
digital media
return on investment
consumer behavior
internet advertising