Marketing Strategy at Forerunner Recordings.
James LewisPublished in: J. Inf. Technol. Educ. Discuss. Cases (2014)
Keyphrases
- marketing strategies
- direct marketing
- customer relationship management
- life cycle
- database marketing
- customer satisfaction
- market segments
- support systems
- search engine optimization
- commercial banks
- online marketing
- competitive advantage
- data mining
- artificial intelligence
- data mining applications
- business intelligence
- data processing
- data management
- response time
- relational databases