An Empirical Study of Smartphone User Behavior: The Effect of Innovation Characteristics, Brand Equity and Social Influence.
Chin-Lung HsuJudy Chuan-Chuan LinPublished in: Int. J. Mob. Hum. Comput. Interact. (2015)
Keyphrases
- user behavior
- social influence
- user preferences
- social influences
- user interaction
- contextual factors
- social networks
- social interaction
- online advertising
- user experience
- social relationships
- user browsing
- social networking
- web usage mining
- user actions
- web browsing
- online communities
- user behavior patterns
- individual user
- collaborative filtering
- behavioral patterns
- user behaviour
- online social
- mobile devices