Identification of critical success factors for emerging market entry planning processes in the automotive industry.
Thillai SivakumaranFlorian KohneMichael TothPublished in: IEEM (2015)
Keyphrases
- automotive industry
- critical success factors
- information systems development
- mass customization
- customer relationship management
- data mining
- decision support
- goal oriented
- requirements engineering
- decision making
- mobile phone
- m learning
- systems development
- information technology
- intermediate level
- database systems
- web services
- databases