Evolution of Marketing Strategies: From Internet Marketing to M-Marketing.
Tiziana GuzzoAlessia D'AndreaFernando FerriPatrizia GrifoniPublished in: OTM Workshops (2012)
Keyphrases
- marketing strategies
- internet marketing
- online marketing
- search engine optimization
- direct marketing
- customer relationship management
- marketing campaigns
- life cycle
- search engine marketing
- consumer behavior
- support systems
- customer satisfaction
- internet advertising
- customer base
- customer data
- viral marketing
- user preferences
- knowledge discovery
- case study