Control problems in online advertising and benefits of randomized bidding strategies.
Niklas KarlssonPublished in: Eur. J. Control (2016)
Keyphrases
- control problems
- online advertising
- bidding strategies
- optimal control
- reinforcement learning
- user behavior
- display advertising
- budget constraints
- behavioral targeting
- advertising campaigns
- test bed
- resource allocation
- electricity markets
- adaptive control
- online auctions
- internet advertising
- market clearing
- multi unit
- market participants
- combinatorial auctions
- user experience
- user interaction
- auction mechanisms
- expert systems
- continuous double auctions
- empirical data
- artificial intelligence
- simulation model
- dynamical systems
- user interface
- multi agent
- web pages