Decentralizing Social Media: An Examination of Blockchain-based Social Media Adoption and Use based on the Unified Theory of Acceptance and Use of Technology (UTAUT) Blockchain-based Social Media Adoption and Use.
Anatoliy A. GruzdAlyssa N. SaiphooPhilip MaiPublished in: HT (2023)
Keyphrases
- social media
- technology adoption
- social networks
- social media platforms
- social networking
- user generated content
- innovation diffusion theory
- social interaction
- information technology
- big data
- crisis management
- social media sites
- online consumer
- online social networks
- rapid development
- cost effective
- technology acceptance
- user acceptance
- technological innovation
- technology acceptance model
- theoretical framework