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Customer Acquisition, Retention, and Service Access Quality: Optimal Advertising, Capacity Level, and Capacity Allocation.

Philipp AfècheMojtaba AraghiOpher Baron
Published in: Manuf. Serv. Oper. Manag. (2017)
Keyphrases
  • capacity allocation
  • budget constraints
  • square root
  • electronic commerce
  • long term
  • service quality
  • kalman filtering
  • customer service