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Does personality still matter in e-commerce? How perceived hubris influences the assessment of founders' trustworthiness using the example of reward-based crowdfunding.
Janina Sundermeier
Tyge-F. Kummer
Published in:
Electron. Mark. (2022)
Keyphrases
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electronic commerce
reinforcement learning
business models
long run
personality traits
personality types
information systems
decision making
quality assessment
perceived usefulness
positive effects
human decision making
trust relationships
perceived risk