Kostenfreie Onlinekurse nachhaltig mit personalisiertem Marketing finanzieren - Ein Vorschlag zur synergetischen Kombination zweier datengetriebener Geschäftsmodelle.
Sylvio RüdianGergana VladovaPublished in: HMD Prax. Wirtsch. (2021)
Keyphrases
- website
- decision making
- customer relationship management
- test set
- long term
- data mining
- consumer behavior
- database marketing
- social media
- predictive modeling
- direct marketing
- data mining technology
- marketing strategies
- massachusetts institute of technology
- business intelligence
- data mining applications
- online advertising
- customer behavior
- small and medium sized
- purchasing behavior