Transforming followers into fans: a study of Chinese users of the WeChat Official Account.

Lingyun Guo Mingli Zhang Kai Kang Mu Hu

Published in: Online Inf. Rev. (2017)

Keyphrases

social media
neural network
empirical studies
user groups
information systems
user interface
data mining
knowledge base
web services
end users
theoretical framework
information access
prior studies