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Underlying Mechanisms of Brand Feedback's Mixed Effects in E-Commerce: Roles of Perceived Controllability, Stability, and Brand Trust.
Manu Bhandari
Po-Lin Pan
Published in:
Cyberpsychology Behav. Soc. Netw. (2022)
Keyphrases
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purchase intention
mixed effects
online shopping
product quality
online stores
brand image
virtual communities
electronic commerce
trust model
high dimensional
access control
user satisfaction
survey data
perceived risk
random effects