Social media marketing through time-aware collaborative filtering.
Carmen De MaioGiuseppe FenzaMariacristina GalloVincenzo LoiaMimmo ParentePublished in: Concurr. Comput. Pract. Exp. (2018)
Keyphrases
- social media
- collaborative filtering
- recommender systems
- matrix factorization
- user generated content
- user preferences
- social networks
- online marketing
- recommendation systems
- social media sites
- data sparsity
- social media data
- personalized recommendation
- deal with information overload
- online consumer
- pearson correlation coefficient
- social networking
- big data
- website
- cold start problem
- social context
- social media platforms
- making recommendations
- transfer learning
- netflix prize
- user profiles