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Maximizing customer satisfaction through an online recommendation system: A novel associative classification model.
Yuan-Chun Jiang
Jennifer Shang
Yezheng Liu
Published in:
Decis. Support Syst. (2010)
Keyphrases
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customer satisfaction
service quality
online learning
online shopping
customer retention
marketing strategies
real time
customer service
product design
customer reviews
decision makers
electronic commerce
collaborative filtering
user interface
database systems
customer support
core competence