Fostering YouTube followers' stickiness through social contagion: The role of digital influencer' characteristics and followers' compensation psychology.
Chien-Wen ChenDuong Thuy Trang NguyenMingchang ChihPei-Ying ChenPublished in: Comput. Hum. Behav. (2024)
Keyphrases
- social media
- social cognition
- social networks
- social interaction
- information diffusion
- social networking
- user generated
- artificial intelligence
- twitter users
- user generated content
- social behavior
- social media sites
- social aspects
- cognitive science
- human computer interaction
- social web
- human cognition
- distributed cognition
- learning community
- social networking sites
- website
- social intelligence
- neural network
- social roles