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Implementing mass customisation strategy to enhance customer value - findings from e-business research of Finnish metal and electronics companies.
Marko Mäkipää
Jaakko Riihimaa
Mikko J. Ruohonen
Published in:
ECIS (2004)
Keyphrases
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customer loyalty
service quality
case study
marketing strategies
business strategy
business models
information technology
electronic commerce
search strategy
competitive advantage
literature review
customer satisfaction
competitive environment
small businesses
managerial implications
business innovation