Innovative Media Technologies: Digital Video Recorders Changing the Ad-TV Business Model.
Claudia LoebbeckeStefan RadtkeClaudio HuyskensPublished in: AMCIS (2006)
Keyphrases
- digital video
- business models
- digital tv
- interactive tv
- broadcast video
- multimedia
- video data
- case study
- digital television
- electronic commerce
- life cycle
- business opportunities
- video content
- cloud computing
- conceptual framework
- tv programs
- video on demand
- mass customization
- digital audio
- content based access
- three dimensional
- social commerce
- databases