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Experiences with the Use of New Information and Communications Technology in Marketing Education - An Austrian Case Study.
Oliver Meixner
Rainer Haas
Published in:
EUROMEDIA (1998)
Keyphrases
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information and communications technology
case study
competitive intelligence
decision making
website
data mining
real world
knowledge management
business intelligence
customer relationship management
competitive advantage
data analysis
email
software development
business process
problem based learning