Competition and Crowd-Out for Brand Keywords in Sponsored Search.
Andrey SimonovChris NoskoJustin M. RaoPublished in: Mark. Sci. (2018)
Keyphrases
- sponsored search
- keywords
- search engine
- click through rate
- competitive market
- click prediction
- user behavior
- online advertising
- computational advertising
- search advertising
- web search
- click models
- keyword search
- sponsored search auctions
- web pages
- web documents
- search methods
- user queries
- contextual advertising
- internet search engines
- web search engines
- wordnet
- information retrieval systems