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Enhance Customer Engagement via Facebook Fanpage for Increased Purchase Intentions: Case of eWallet.

Mansi GuptaAlka Sharma
Published in: Int. J. Online Mark. (2021)
Keyphrases
  • electronic commerce
  • purchase behavior
  • learning environment
  • social media
  • social networking
  • social networks
  • potential customers
  • email
  • marketing strategies
  • online social networks
  • customer service