Pricing and two-tier advertising with one manufacturer and one retailer.
Joseph G. SzmerekovskyJiang ZhangPublished in: Eur. J. Oper. Res. (2009)
Keyphrases
- supply chain
- inventory policy
- revenue sharing
- quantity discount
- uncertain demand
- dynamic pricing
- supply chain management
- pricing model
- demand uncertainty
- pricing strategies
- order quantity
- pricing mechanism
- inventory control
- service level
- lead time
- online advertising
- multi item
- decision making
- inventory models
- single product
- targeted advertising
- periodic review
- infinite horizon
- optimal pricing
- revenue management
- demand function
- inventory management
- option pricing
- stochastic demand
- production system
- inventory systems
- mechanism design
- financial markets
- black scholes model