Serving Ads from localhost for Performance, Privacy, and Profit.
Saikat GuhaAlexey ReznichenkoKevin TangHamed HaddadiPaul FrancisPublished in: HotNets (2009)
Keyphrases
- privacy preserving
- personal information
- privacy aware
- security issues
- privacy preserving data mining
- private information
- decision making
- sensitive information
- privacy protection
- privacy enhancing
- privacy issues
- differential privacy
- privacy concerns
- statistical databases
- privacy preservation
- identity management
- data sets
- database views
- preserving privacy
- private data
- keywords
- online advertising
- information loss
- user behavior
- web pages
- personal data
- data publishing
- display advertising
- confidential information
- legal issues
- privacy requirements
- social networking
- cross selling
- targeted advertising