A classification of user-generated content into consumer decision journey stages.
Silvia VázquezÓscar Muñoz-GarcíaInés CampanellaMarc PochBeatríz FisasNúria BelGloria AndreuPublished in: Neural Networks (2014)
Keyphrases
- user generated content
- social media
- classification accuracy
- decision rules
- user generated
- pattern recognition
- decision making
- classification algorithm
- feature extraction
- support vector machine
- classification method
- decision trees
- machine learning
- support vector machine svm
- multistage
- supervised learning
- class labels
- image classification
- feature space
- support vector
- electronic commerce
- text classification
- multi class
- information extraction
- classification decisions