Understanding User Ad Click-Through Intention in the Mobile Social Platform: A Lens of Trust Transfer.
Zhen ShaoKuanchin ChenZhiwen JiangLin ZhangPublished in: PACIS (2020)
Keyphrases
- user profiles
- user interface
- query intent
- end users
- web search
- targeted advertising
- collaborative filtering
- user behavior
- click prediction
- contextual advertising
- display advertising
- user experience
- mobile phone
- recommender systems
- real time
- user satisfaction
- online advertising
- sponsored search
- user interaction
- access control
- trust evaluation
- search advertising
- information retrieval