CausalMTA: Eliminating the User Confounding Bias for Causal Multi-touch Attribution.

Di Yao Chang Gong Lei Zhang Sheng Chen Jingping Bi

Published in: KDD (2022)

Keyphrases

multi touch
end users
single user
user interface
user interaction
user experience
recommender systems
databases
learning algorithm
database systems
bayesian networks
data analysis
expert systems
relevance feedback