Optimizing Customer Mail Streams at Fingerhut.
Deb CampbellRandy ErdahlDoug JohnsonEric BibelnieksMichael HaydockMark BullockHarlan CrowderPublished in: Interfaces (2001)
Keyphrases
- case study
- transactional data
- data streams
- customer service
- real time
- customer behavior
- information systems
- multi stream
- continuous queries
- multimedia
- credit card
- customer satisfaction
- customer relationship management
- churn prediction
- customer data
- purchase behavior
- customer requirements
- customer knowledge
- database
- streaming data
- sliding window
- database systems
- decision trees
- machine learning
- neural network
- data sets