Seven pitfalls to avoid when running controlled experiments on the web.

Thomas Crook Brian Frasca Ron Kohavi Roger Longbotham

Published in: KDD (2009)

Keyphrases

website
web pages
web content
information sources
web applications
web users
web resources
web documents
semantic web
end users
world wide
web technologies
user centric
user experience
data extraction
web data
database
web information retrieval
linked data
learning objects
case study
social networks
data mining
databases