User Experience Research and Management of Online Advertising and Merchandising.
Frank Y. GuoPublished in: HCI (14) (2009)
Keyphrases
- online advertising
- user experience
- user behavior
- user studies
- display advertising
- user interface
- end users
- behavioral targeting
- future internet
- user interaction
- information systems
- information access
- mobile applications
- user engagement
- data management
- mobile services
- sponsored search
- advertising campaigns
- information retrieval
- emerging technologies
- website
- contextual advertising