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A Graphical Point Process Framework for Understanding Removal Effects in Multi-Touch Attribution.
Jun Tao
Qian Chen
James W. Snyder Jr.
Arava Sai Kumar
Amirhossein Meisami
Lingzhou Xue
Published in:
CoRR (2023)
Keyphrases
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multi touch
mechanisms underlying
information systems
main contribution
process model
probabilistic model
low cost